The Entry Of Information Can Notify A Human Being To Take Action.
A typical action for a human is to make a phone call to confirm information, provide specific information or to request additional that may be as simple as a choice on a form. It is important to decide when it is appropriate for someone to call the prospect or customer as they move through the marketing process.

The Action Can Be Sent As A Task In An Email To The Assigned Individual.
The email contains all the necessary information to make the call to the prospect, starting with the name and phone number.  Other information may include anything that is already in the prospects profile.  For example, time zone, which is good when making phone calls.

The Email Can Also Include A Script To Followed If Necessary.
The script can provide a specific set of words to be used or bullet points, depending on the situation and the experience of the caller. The most important question to answer is, is it the right time for a person to contact the prospect or customer?

The Email Can Include A Form For The Human To Enter Requested Information.
The email includes a link to indicate the task has been completed and a form if needed to ensure the human enters the information in the correct field in the system.  It tries to leave nothing to chance.